Abstract
The strong negative consequences caused by the outbreak of the COVID-19 pandemic created the need for a scientific investigation of changes that occurred in the organizational culture of the hospitality industry. This research paper, using the Delphi method, served three purposes. It first assesses the changes that the COVID-19 pandemic has brought to selected cultural components (product, external relations, and entrepreneurship strategy) that shape a hotel’s organizational culture, and determines how it interacts with other stakeholders on an inter-organizational level. Secondly, it links these changes to the three directions of change: formal/revolutionary, informal/evolutionary, and hybrid. Thirdly, it suggests specific policies that help hotel managers better cope with the challenges posed by the COVID-19 era for the organizational culture of their hotel. The impact of the pandemic on the selected cultural components of a hotel’s organizational culture is extensive and to address them (by reducing the negative and strengthening the positive effects), hotels must implement policies aligned with the three directions of change. This research is scientifically original as it bridges a knowledge gap and holds practical value by helping hotel executives gain a deeper knowledge of strategies and tactics that will help them deal with the negative impacts of COVID-19 in specific areas of the organizational culture of their hotels.
Keywords
human resources management, stakeholder theory, change management, formal/revolutionary direction of change, informal/evolutionary direction of change, hybrid direction of change
Chinese Abstract
评估新冠疫情（COVID-19）大流行对酒店组织文化的变化
评估新冠疫情（COVID-19）大流行的爆造成了强烈的负面影响，并引发了对酒店业组织文化所产生的变化进行科学调查的需要。本研究使用德尔菲方法以达到三个目的。首先，它评估新冠疫情大流行对塑造酒店组织文化的选定文化成分（产品、外部关系和创业战略）所带来的变化，并确定它如何在组织之间的层面与其他持份者互动。其次，它将这些变化与三个变化方向联系起来：正式/革命性、非正式/渐进性和混合型。第三，它提出具体政策，帮助酒店经理更好地应对新冠疫情时代对其酒店组织文化带来的挑战。疫情大流行对酒店组织文化的选定文化成分的影响广泛，为了应对这些影响（通过减少负面影响并加强正面影响），酒店必须实施与三个变化方向一致的政策。本研究具有科学原创性，因为它通过协助酒店高管深入了解策略和战术，以应对新冠疫情在酒店组织文化的特定领域所产生的负面影响，弥补了知识空白并具备实用价值。
关键词：人力资源管理、持份者理論、变革管理、正式/革命性改变、非正式/渐进性改变、混合性改变
ORCID Identifiers
Christos Kakarougkas: https://orcid.org/0000-0002-4407-2378
Theodoros Stavrinoudis: https://orcid.org/0000-0002-8329-8679
Moschos Psimoulis: https://orcid.org/0000-0001-6458-4496
DOI
10.5038/2640-6489.8.1.1189
Recommended Citation
Kakarougkas, C., Stavrinoudis, T., & Psimoulis, M. (2023). Evaluating the COVID-19 pandemic changes on hotel organizational culture. Journal of Global Business Insights, 8(1), 80-94. https://www.doi.org/10.5038/2640-6489.8.1.1189
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
